WebbBacardi Limited (/ b ə ˈ k ɑːr d i / bə-KAR-dee, Spanish: [bakaɾˈði], Catalan: [bəkəɾˈði]) is the largest privately held, family-owned spirits company in the world. Originally known for its Bacardí brand of white rum , it now has a portfolio of more than 200 brands and labels. [2]